Money Talks: How to Price Your Van

Man's hand holding dollar notes

Money Talks: How to Price Your Van

Buy or Sell Campers

Buy or Sell Campers

20 January 2023

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Setting the right price for your campervan is essential for selling it swiftly, for maximum profit. Over-pricing your van will mean that potential buyers are unlikely to show interest, while under-pricing it can result in missed opportunities. The implications of not setting the right price could lead to your campervan not selling at all.

However, when you hit that sweet spot you’ll attract a range of buyers to choose from. Your campervan will be sold quickly, with minimal effort and maximum cash in your pocket.

Sound good? Of course it does! Here’s how to do it 👇

The 6 Questions You Need to Ask Yourself When Pricing Your Campervan

Setting the right price for your campervan can be a tricky task. It takes skill and knowledge to get the balance between not underpricing and not overpricing it. Thankfully, you don’t have to go through this alone – we’re to help! At Buy or Sell Campers we work with some of the most talented and influential builders in the vanlife space. With our top tips, you can price it like a pro!

To set the best price for your campervan, ask yourself:

1. How fast do I need to sell my campervan?

2. How much did my campervan cost?

3. How much are similar campervans going for?

4. Can I get my campervan in front of the right buyers?

5. How confident do I feel talking about the price?

6. Have I left some room for negotiation?

These are all factors to consider when you’re thinking about selling a campervan – whether it’s pre-loved, or a brand new build. So let’s hit the highway and get your campervan priced and ready to list!

Question 1: How fast do you need to sell your campervan?

Before you set a price for your van, it’s important to think about how quickly you’d like to sell it.

If you’re flipping your van in order to reinvest the money into another van project or van build, then you may want to price it competitively and sell it as quickly as possible. On the other hand, if cash flow isn’t an issue and you can take your time selling your van, then feel free to be more selective with your pricing and listings. The sweet spot is getting the maximum price, but without delaying your next build.

Keep in mind: when you first launch your van, this is when you will see the most interest. Don’t waste this opportunity by trying for a totally unrealistic price. If you have to backtrack you’ll have wasted time and buyers might think there’s something wrong with your camper.

Question 2: How much did your campervan cost?

When determining a price for your van, consider all of the costs associated with the build.

Take into account the amount you paid for van, the cost of building it out, and any wear/tear, as well as your time and your expertise (if it was a self-build).

If you’re selling a van you’ve owned and traveled in, this can be more difficult. There’s a real temptation to try to recoup every buck you’ve ever blown on it, but some of that will be wear/tear due to your use, and really that’s just the cost of your adventures – just like gas! It doesn’t necessarily add to the value of your rig.

If the price you settle for puts your van well above the market, this is a red flag. You’ll need to be sure you can justify the price tag.

Question 3: How much are similar campervans selling for?

When pricing your campervan for sale, it is essential to do some research and compare prices with other similarly styled vans on the market.

This will help you come up with a reasonable yet competitive price for your own vehicle.

Knowing what others are selling for will give you a better understanding of the value of your own van, and an idea of what range to aim for when setting your price. With this valuable information in hand, you can confidently enter the market and get the best possible price for your campervan.

Buy or Sell Campers is fast becoming the world’s biggest campervan marketplace. We make it super easy to see campervans in the US, EU and UK, so you can easily see what’s out there in your marketplace. You can also check-out the ‘Sold’ section of our website.

Search Buy or Sell Campers Facebook groups to get a really full picture of how competitively private sellers are typically pricing their vans:

➡️ Buy or Sell Campers US

➡️ Buy or Sell Campers UK

➡️ Buy or Sell Campers EU

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Question 4: Can you get your campervan in front of the right buyers?

Selling a van isn’t just about price, it’s about finding the RIGHT buyers for your van.

The best buyers will be buyers who love your van from the offset. You know the type – it’s a feral love-at-first-sight connection.

Do you have a tried-and-tested bulletproof marketing plan that will get your van in front of the perfect audience of van buyers, fast? A qualified database, perhaps? Or a burgeoning social following of diehard Insta fans? A waitlist? Being confident that you can connect with the right buyers means you can command a higher price.

If you don’t have such connections, price can be more of a factor, you might find it tough to close on a price that’s higher than the market norm. In fact, you may need to price a little below.

Work with the right van sales platform, and you’ll get unrivaled access to a community of campervan enthusiasts, with qualified leads, looking for vans just like yours! They can reach them on the platforms they are familiar with, or directly in their inbox. Buy or Sell Campers is one such platform.

Now that you’ve done your homework, and you have your proposed price in mind, it’s time to double-check it…

Question 5: How confident do you feel talking about the price you’ve set for your campervan?

Negotiating on the price of your van will likely be one of the most uncomfortable aspects of selling it. You need the price you choose to be one that you can justify and speak about with confidence.

Once you settle on a price, remind yourself that negotiating is a critical part of buying and selling, and if you’re confident in your van and its value, there’s no need to feel nervous or uncertain. Practice talking about money with friends or family members to build up your confidence, and keep in mind that van buyers are likely just as uncomfortable talking about money as you might be.

Question 6: Have you left room for negotiation?

When pricing your campervan for sale, it’s important to leave room for negotiation. Buyers love to feel like they’ve got a good deal and will be more likely to purchase from you, if they feel like they are getting a great value.

To leave all parties feeling they got a good deal, price your campervan slightly higher than you think you could realistically get for it. This will allow buyers some flexibility in the price range that works for them, helping them feel like they have won the deal.

Of course, be sure to set a minimum price that is still realistic based on market conditions and the condition of your campervan. But by leaving yourself some wiggle room in the price range, you can strike a balance that is sure to appeal to buyers and help you get the price you want. After all, negotiation is at the heart of any good sale!

Bonus Question: What’s your marketing budget?

When selling your van, it’s crucial to have a solid marketing budget in place.

This means setting aside the funds you’ll need to promote your van on social media, through classified listings and ads, and with targeted email marketing campaigns. Think about where you’ll get the best results, whether paid or organic approaches will work best for your van, and how much time you can commit to promoting your van.

Listings in our global campervan marketplace start at less than $50.

Happy selling!

Once you have asked yourself the six key questions about pricing your campervan, and you are satisfied with the answers, then you can be sure that you’ve got the right price. You’re ready to hit the market! Best of luck in finding a buyer for your campervan!

About Buy or Sell Campers

Buy or Sell Campers is the world’s first GLOBAL van sales marketplace. List your van and reach hundreds of thousands of buyers every week via our website, socials, and email database. Get your van in front of a giant audience, fast, and start receiving quality enquiries today! You can list your van in just a few simple steps.

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